Where Art Becomes Identity
Visual Identity System and Art Direction
Kunstom
Visual Identity System & Art Direction
Role & Scope: Visual identity system · Art direction · Poster series · Print-led visual language · Graphic compositions · Exhibition & e-commerce applications · Print & production
A visual identity system developed through an art-led approach, with poster design and print as the core medium for brand expression across physical and e-commerce touchpoints.
Visual Identity
Kunstom's visual identity strikes a balance between elegance and approachability.
The logo's clean, round shapes evoke harmony and inclusivity, while sleek typography adds sophistication.
Design Direction
The minimalist design highlights the artwork, serving as an ideal backdrop that maintains each piece's integrity and captivates viewers. This approach ensures a cohesive and elevated brand aesthetic.
Refined Brand Touchpoint
Kunstom’s business cards translate the brand’s core values into a tactile format. Minimal layouts, clean lines and subtle details reinforce a sense of timeless sophistication and craftsmanship.
QR Code Integration
To facilitate easy access to online platforms, Kunstom's business cards include a QR code. This enables recipients to instantly connect with Kunstom’s website, social media, or online store, promoting seamless engagement
and exploration of the brand.
Functional Brand Collateral
Designed for both print and digital use, the artwork size guide uses minimalist layouts to let the artwork take the lead. Clear sizing information supports confident purchasing decisions, while clean typography and a clear visual structure ensure clarity without compromising visual refinement.
Social Media Presence
Kunstom’s social media extends the brand’s visual and narrative language across digital touchpoints. Consistent, high-quality content balances inspiration and education, reinforcing the brand’s values and building a considered, engaged community around accessible art and design.
Kunstom's Content Framework
Social content is built around clarity, simplicity and visual restraint. A consistent typographic system and high-quality imagery allow the artwork to take centre stage, while maintaining a cohesive and recognisable brand presence.
Artwork Collection
A curated collection of posters and illustrations developed with a strong focus on visual cohesion and versatility. Informed by cultural references, emerging trends and customer insights, each artwork is designed to work both independently and as part of a broader, cohesive collection.
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