✦ Playful quality and modern aesthetics via engaging visual communication
Design Direction
and visually appealing communication tools that keep the audience informed and connected to the brand.
Newsletter Design
The newsletter design upholds a consistent, user-friendly, and responsive layout. Lively illustrations and a strong focus on colors ensure high engagement, embodying the playful quality and modern aesthetics of the brand.
It effectively balances simplicity and timelessness, connecting generations and promoting sustainability.
Versatile Illustrations
Illustrations featured in the newsletter are not confined to its pages alone; they extend throughout other assortments designed for Rafa Kids, including stationery and other brand collateral, accompanied by catchy slogans. Promoting brand values with every client interaction and internal communication within the company.
Delightful Packaging
The goal was to create packaging that not only safeguards Rafa products but also brings delight to those
who encounter it. The design aimed to blend playful illustrations with a simple, secure structure, reflecting
the essence of the brand. Every detail, from color selection to element arrangement, was meant to evoke joy
and provide reassurance for Rafa's customers.
Aesthetic Functionality
Beyond their charm, Rafa's packaging was designed with safety in mind, featuring sturdy cardboard material
and carefully crafted elements to ensure that products arrive safe and sound.
Cute Stickers ❤︎
Cute stickers were meant to bring a smile and spread a little joy wherever they go!
Providing both packaging security and delight.
Business Card
Business card design embody commitment to quality and facilitate meaningful connections.
They are essential in Rafa's industry for engaging with clients, suppliers, and other stakeholders alike.
Visual Identity Revived
Refresh of visual identity introduced distinctive arch shapes within the logotype, symbolizing simplicity, timelessness, and intergenerational connectivity, offering a fresh perspective on Rafa's identity.
✦ Thank You ;)
