✦ SWHAT's visual identity celebrates all bodies, shapes, and sizes
Vibrant Identity of Diversity, Empowerment, and Playfulness
SWHAT’s visual identity is a vibrant mosaic, reflecting diversity, empowerment, and playfulness. The brand caters to those who value self-expression, individuality, and inclusivity, attracts consumers with bold, vibrant designs that mirror their eclectic tastes and unique personalities.
Visual System Celebrating Uniqueness
Each design element reflects the brand’s commitment to inclusivity, inviting customers to embrace their uniqueness and imperfections through vibrant colors and dynamic shapes. Whimsical designs visually embody these values, captivating attention and resonating with the audience's aesthetic preferences. The strategic application of contrast enhances the designs, ensuring that SWHAT’s products stand out on the shelves.
Messaging Inspiring Confidence
SWHAT's visual identity was designed to inspire confidence and encourage self-expression. Through strategic integration of words, phrases, and visuals across brand collateral, SWHAT effectively communicates its values, goals, and identity. This approach aims to cultivate a passionate community and foster meaningful connections among its consumers.
Mix of Dynamic Patterns
Mixed and matched eye-catching patterns reflect SWHAT’s joyful essence, ensuring products stand out.
These dynamic designs capture the brand’s empowering spirit, encouraging unapologetic individuality.
Illustrations Echoing Self-Confidence
Illustrations narrate a tale of joy and self-confidence. Bold colors and contrasts highlight the brand’s commitment to uniqueness. These visuals represent diverse voices, inspiring confidence and self-expression across all branded products.
Creativity Embraced in Merchandise
Illustrations extends onto SWHAT’s merchandise to celebrate diversity and empowerment, breaking
free from conventional norms and embracing boundless creativity and self-expression.
Joy and Relatability Infused onto Whimsical Packaging
Packaging is covered with whimsical, cartoony-style illustrations to infuse joy and relatability. These vibrant designs celebrate body positivity by embracing all shapes and sizes, promoting comfort and confidence. They attract attention and make each product visually distinct.
Reusable Packaging Solutions
Reusable materials were chosen to minimize waste. Eco-conscious packaging solutions prioritize sustainability, using renewable and recyclable materials whenever possible.
Key Emblem as The Heart of Visual Identity
The logo is the heart of SWHAT’s visual identity, embodying boldness, playfulness, and instant recognition. Whimsical key-visual and playful accents add fun and creativity, highlighting the brand’s commitment to self-expression and individuality.
Brand Spirit in Playful Typeface
The modern, playful font reflects SWHAT’s joyful and energetic spirit, with rounded, friendly lettering fostering approachability and inclusivity.
Dynamic Social Media Assets
Social media assets reflect the brand’s distinct personality and values. Striking graphics and captivating photography were developed with a deep understanding of SWHAT’s audience.
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