✦ For 'sophisticated' noodle eaters
✦ Tasty Journey Through Asia
✦ Vibrant as Taiwan's Shilin Night Market
✦ Dynamic as South Korea's Hongdae District
✦ Bold as Neon Streets of Shinjuku, Japan
Comprehensive Visual identity
Visual system narrating brand story across all important touch-points.
Key Design Elements
With whimsy graphics, festive patterns and complementary typography.
Cultural Inspirations
Cultural influences from the diverse Asian regions represented in LE’NUDLE’s menu were seamlessly integrated into comprehensive visual system. Drawing inspiration from the most vibrant cultures of major Asian cities like Tokyo, Saigon, Beijing, Seoul, Bangkok, and Taipei. The design captures the essence of these dynamic urban hubs. Reflect the brand’s bold personality anchored in its core values and creative direction.
Strategic Foundation
The visual outcomes stemmed from spearheading the development of the brand's complete identity
and messaging, ensuring their prominent display across a wide array of brand collateral.
Distinctive Menu Design
Menu designed to evoke the tales of Lenudle's culinary adventures. Serving as a canvas for the brand's distinctive flavors.
Packaging Variety
Functionality and visual appeal were key considerations when creating diverse and eco-conscious take-out containers, noodle boxes, and labels. Designed to unified brand experience by infusing them with brand elements
and cultural motifs. The result? Stunning packaging that not only strengthening Lenudle’s identity, enhancing dining experience from every angle.
Unique Functionality
Diamond-inspired containers are both visual alluring and functional. Safe and convenient food storage, perfect for on-the-go indulgence or timely delivery.
Cute Stickers ❤︎
Colorful stickers effortlessly spreading the "noods" power wherever they go. Adorning phones or bathrooms amplifying the brand awareness far and wide.
Funky Uniforms
Appareal designed to reflect brand in every interaction.
Flavorsome Social Media
Social media assets captured Lenudle's flavor-filled world, with dynamic content featuring vibrant visuals
and engaging captions designed to enabled visual feast of culinary exploration.
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