✦ Sloje's visual identity: Labor of love rooted in the lush landscapes of Poland
Local Flavors Embraced in Visual Identity
Sloje’s visual identity celebrates self-grown ingredients and locally sourced seasonal produce. Vibrant colors and hand-drawn illustrations foster an emotional connection, inviting customers to savor each experience from the first glance to the final taste.
Personal Touch in Communication
The hand-lettered logotype and mark infuse authenticity into the entire visual communication. Marketing materials showcase hand-drawn illustrations and vibrant colors, creating a personal touch. Essential details invite recipients to embark on a culinary journey with Sloje.
Art Directions Rooted in Folklore
Sloje's visual design boasts an extensive system of illustrations, patterns, and graphics, showcases whimsical depictions of fresh produce and intricate patterns inspired by Polish folklore.
Manifold of Charmingly Wrapped Up Solutions
Each packaging design serves a distinct purpose, crafted with a specific occasion in mind, and tells a unique story. Charming illustrations enhance each package, guiding the customer's shopping experience.
Playful Unboxing Experience ❤︎
Every jar and container features signature lid stickers and seals, adding a playful touch while preserving freshness. These elements make for functional boxing and visually appealing unboxing experience, perfect
for a Pinterest-worthy fridge.
Attractive Shopping Guide
Labels design features charming illustrations that guide customers through Sloje's line of products, while adding visual appeal to the whole shopping experience.
Local and Seasonal Conscious Label Design
Informative System of Illustrations
Similarly to the boxes design, the set of illustrations featured in the label design extends beyond mere aesthetics to serve as a comprehensive tool, informing customers about allergens, dietary preferences, and other details.
Clear Layout for Easy Access
Label's informational system employ intuitive symbols and clear layout, prioritizing transparency and safety, enhancing overall experience with clarity and accessibility.
Adaptable Patterns
Versatile patterns for multiple applications, from tissue paper to tags, signal each new season, collectively creating a cohesive and memorable brand experience.
Cohesive System Of Illustrations
Charming graphics were designed to form a system of key visuals that can be used interchangeably, either separately or collectively, within brand guidelines, infusing the brand with personality, whimsy, and genuine engagement.
To create miniature art works ;)
Delightfully Distinctive Merchandise
Delightful design elements extend to other brand merchandise items like tote bags, stickers, pins, and tags. These ensure Sloje’s brand remains unforgettable and distinctive, highlighting each product and occasion with these unique visuals.
Engaging Social Media Presence
Sloje’s social media features tantalizing recipes, behind-the-scenes content, and engaging visuals.
Each platform has a cohesive, seasonal color-coded theme, ensuring every post reflects the brand’s unique personality and values.
✦ Thank you!
✦ Thank You! Keep exploring my works ;)
