From Pantry to Brand Experience
Brand Strategy, Identity System & Experience-Led Design
Sloje
Brand strategy, Identity System and experience-Led Design
Role & Scope: Brand strategy & positioning · Visual identity system & language (logo, patterns, illustration, iconography) · Modular brand communication system · Packaging system · Social media framework · Print & production
A food brand developed from strategy into a cohesive identity system, expressed through a tactile, illustration-led visual language across packaging, retail and digital touchpoints.
From Ingredients to Strategy
Starting with self-grown ingredients and locally sourced produce, SŁOJE’s brand identity was shaped through defining core values, positioning and a seasonal brand logic. These foundations informed a cohesive visual and verbal system designed to grow and adapt across touchpoints.
Polish Flavors in Brand Expression
Building on this strategy, Sloje’s identity translates locality and seasonality into a warm, expressive visual language. Vibrant colours and hand-drawn illustrations reflect the handmade nature of the offer, creating an emotional connection from first glance to final taste.
Building on this strategy, Sloje’s identity translates locality and seasonality into a warm, expressive visual language. Vibrant colours and hand-drawn illustrations reflect the handmade nature of the offer, creating an emotional connection from first glance to final taste.
Personal Touch in Visual Communication
The hand-lettered logotype and mark infuse authenticity into the entire visual communication. Marketing materials showcase hand-drawn illustrations and vibrant colors, creating a personal touch. Essential details invite recipients to embark on a culinary journey with Sloje.
Art Directions Rooted in Folklore
Sloje's visual design boasts an extensive system of illustrations, patterns, and graphics, showcases whimsical depictions of fresh produce and intricate patterns inspired by Polish folklore.
Manifold of Charmingly Wrapped Up Solutions
Each packaging design serves a distinct purpose, crafted with a specific occasion in mind, and tells a unique story. Charming illustrations enhance each package, guiding the customer's shopping experience.
Playful Unboxing Experience
Every jar and container features signature lid stickers and seals, adding a playful touch while preserving freshness. These elements make for functional boxing and visually appealing unboxing experience, perfect for a Pinterest-worthy fridge.
Illustration as a Navigation System
Labels design features charming illustrations that guide customers through Sloje's line of products, while adding visual appeal to the whole shopping experience.
Local & Seasonal Label System
Illustration-Based Information System
Similarly to the boxes design, the set of illustrations featured in the label design extends beyond mere aesthetics to serve as a comprehensive tool, informing customers about allergens, dietary preferences, and other details.
Back-of-Pack Information System
The label information system uses intuitive symbols and a clear layout to communicate back-of-pack details such as ingredients, production dates and allergens. This approach prioritises transparency and safety, improving clarity and accessibility across the range.
Seasonal Pattern System
Versatile patterns for multiple applications, from tissue paper to tags, signal each new season, collectively creating a cohesive and memorable brand experience.
Illustration Key Visual System
A cohesive set of illustrations was designed as a flexible key visual system. Elements can be used individually or combined within brand guidelines, allowing the brand to express personality and warmth while maintaining consistency across applications.
Scalable Seasonal Label System
Labels were designed as a flexible, seasonal system used across multiple packaging ranges for both delicatessen products and catering formats. The structure supports clear product variation, while blank label versions enable easy personalisation and handwritten notes when needed.
Labels were designed as a flexible, seasonal system used across multiple packaging ranges for both delicatessen products and catering formats. The structure supports clear product variation, while blank label versions enable easy personalisation and handwritten notes when needed.
Distinctive Brand Merchandise
Brand design extends across merchandise such as tote bags, stickers, pins and tags. Designed as part of the wider brand system, these elements reinforce recognition and add character across products and occasions.
Brand design extends across merchandise such as tote bags, stickers, pins and tags. Designed as part of the wider brand system, these elements reinforce recognition and add character across products and occasions.
Adaptable Social Media System
Sloje’s social media content was designed as a cohesive, seasonally colour-coded system. Recipes, behind-the-scenes moments and visual storytelling work together to consistently reflect the brand’s personality and values across platforms.
Sloje’s social media content was designed as a cohesive, seasonally colour-coded system. Recipes, behind-the-scenes moments and visual storytelling work together to consistently reflect the brand’s personality and values across platforms.
✦ Thank you!
✦ Thank you, keep exploring!
