Hospitality brand identity & visual system
A strategy-led identity system for modern asian restaurant. Designed across menu, takeaway packaging, signage, social and digital touchpoints.
Focus: Brand strategy · Identity · Hospitality rollout
Seasonal FMCG packaging & identity system
A flexible product line system and strategy-led identity built for multiple flavours, formats and seasonal variations, with strong shelf presence.
Focus: Product strategy · Packaging system · FMCG
Personal care brand identity & digital rollout
A brand system developed across packaging, social content and digital communication, from shelf to screen.
Focus: Brand identity · Packaging · Digital rollout
Large-scale illustration system for a logistics brand
A bold illustration language for outdoor advertising, digital rollout and motion applications.
Focus: Campaign system · OOH · Large-format design
FMCG illustration & packaging direction
Packaging illustration and visual direction for an FMCG confectionery product with a strong shelf-led character.
Focus: Visual direction · Illustration · Shelf impact
Communication system for a children’s brand
A playful, ilustration-led visual language designed for newsletters, digital platforms and ongoing brand communication.
Focus: Brand communication · Email design
Retail visual identity & e-commerce system
A structured identity system designed across print, digital templates, e-commerce and brand communication.
Focus: Identity system · Retail · E-commerce
Logo marks and identity systems
A collection of logo and brand identity work focused on typography, scalable marks and flexible visual systems across different applications.
Logo systems · Typography · Brand identity
Illustration-led poster system for art retail
A digital product series designed for print, online sale and scalable visual applications.
Focus: Art direction · Poster system · Digital product
Editorial poster series & graphic exploration
A collection of illustration-led layouts exploring composition, colour, typography and visual storytelling.
Focus: Editorial design · Layout · Storytelling
Digital illustration series for print & e-commerce
A poster collection developed as sellable digital products across online and printed formats.
Focus: Illustration · Print · E-commerce assets