Hospitality brand identity & visual system
A strategy-led identity system for modern Asian restaurant, designed across packaging, website, launch campaign, social media, menus and signage.
Brand strategy · Identity · Hospitality rollout
Seasonal FMCG packaging & identity system
A flexible product line system and strategy-led identity built for multiple flavours, formats and seasonal variations, with strong shelf presence.
Product strategy · Packaging system · FMCG
Personal care brand identity & digital rollout
From shelf to screen. A product-led brand system built across packaging, retail campaign assets, social content and digital touchpoints.
Brand identity · Packaging · Digital rollout
Large-scale illustration system for a logistics brand
A bold illustration system designed to create a consistent visual presence across large-scale outdoor campaigns, with flexibility for motion applications.
Campaign system · OOH · Large-format design
FMCG illustration & packaging direction
Packaging illustration and visual direction for an FMCG confectionery product, combining brand character with strong, memorable shelf presence.
Visual direction · Illustration · Shelf impact
Communication system for a children’s brand
A playful, illustration-led visual language designed for CRM communications, branded merchandise and physical brand touchpoints.
Brand communication · Email design
Retail visual identity & e-commerce system
A structured identity system designed to create a consistent brand presence across print, digital templates, e-commerce, and wider brand communication.
Identity system · Retail · E-commerce
Logo marks and identity systems
A collection of logo and brand identity work focused on typography, scalable marks and flexible visual systems across different applications.
Logo systems · Typography · Brand identity
Illustration-led poster system for art retail
A digital product series designed for print, online sale and scalable visual applications.
Art direction · Poster system · Digital product
Editorial poster series & graphic exploration
A collection of illustration-led layouts exploring composition, colour, typography and visual storytelling.
Editorial design · Layout · Storytelling
Digital illustration series for print & e-commerce
A poster collection developed as sellable digital products across online and printed formats.
Illustration · Print · E-commerce assets